As two former Chelsea managers and the entire current hierarchy watched on, Xabi Alonsoâs burgeoning team put on the kind of show that the ownership have long desired. If the World Cup has attuned all of American finance to football, this type of entertainment is why.
There was even a bit of edge to a frantic 4-3 win over Brighton, just to add to the theatre - and none of it was from new goalkeeper Emiliano Martinez.
Cole Palmer, in front of Thomas Tuchel, illustrated why the England manager was wrong to leave him out of the World Cup by letting fly for the crucial match-winning goal. Joao Pedro, in front of Carlo Ancelotti, illustrated why the Brazil manager was wrong to leave him out of the World Cup by slotting in the third.
His only gesture, however, was to the Brighton fans who had been goading him all game.
That goal made it 3-0 before half-time and yet it was still like we had another match to play, as Fabian Hurzelerâs depleted side threatened a remarkable comeback.
It was chaotic. It was fun. It was another win, making it two from two for Alonso in the Premier League and three from three in all competitions.
But was it a performance to suggest winning the title?
Thatâs admittedly a question that is going to keep getting asked as long as Chelsea keep winning, but itâs instructive that the answer at full-time is completely different to the answer at half-time.
Here, there was almost as much of concern as there were positives, as is illustrated by the final scoreline.
If a brilliant attack looks like it can decide any game, they might need it because Chelsea currently donât look like they can control many matches.
They have only had two moderate challenges so far in a Fulham side that couldnât muster a shot on target against Sunderland and a Brighton team missing seven players, and won both narrowly. And that only after games packed with incident - but not much possession. Chelsea, remarkably, only had 25.6 per cent against the Seagulls. Against Fulham, it was 38 per cent.
âYou need to have context,â Alonso said. âAfter 30 minutes, we have 3-0. The data is not important, itâs how we play and what we can do.
âI never say we have to have 60 per cent, 50 per cent⊠we need to adapt.â
Hurzeler was defiant in response: âWe dominated the game.â
Some of that is circumstantial. Some of it by design, for the moment.
Alonso could reasonably point to how heâs missing a first-choice midfield two, which only makes the Enzo Fernandez saga more important.
The Argentine was again absent, and Moises Caicedo came off after coming on out of precaution due to recent injury issues.
Chelseaâs starting midfield of Romeo Lavia and Malo Gusto was still more substantial than Brightonâs. And yet it was the 20-year-old Malick Yalcouye who excelled. His goal sparked the part comeback.
For all the pre-match focus on the debuting Martinez, it was Bart Verbruggenâs error for Laviaâs opening goal that shaped the entire game.
Chelsea had the lead, which meant it didnât matter as much that they didnât have the ball.
The sense right now is that Chelsea donât have enough control to win the league. That might nevertheless change with recruitments, evolution, or might even fit what this Premier League season is going to be. All of these new managers and signings may well play into greater chaos.
Something that Alonso remarked upon after his first Premier League match as manager, against Fulham on Monday, feels like itâs going to be important to their whole campaign.
The Basque had talked about how âemotional controlâ can be even more important than âtactical controlâ due to the nature of the Premier League, and this game only emphasised that.
He told his players at half-time that a two-goal lead wasnât enough to kill this. âItâs not done.â
It wasnât.
Hurzeler felt Brighton had Chelsea where they wanted them at 3-2, after a deflected strike from Gross went in off Joao Pedro, only for Palmer to rise above it all. The playmaker turned inside and surged at goal, before swerving a fine low strike into the corner.
Chelsea were of course beaming after it, Alonso leaping into the air with joy.
Hurzeler had his own interpretation.
âIf you spend so much money on these kinds of players, of course for a team like Chelsea they can rely on quality,â said the German coach.
Itâs an inarguably point, but also comes amid a lot of variables right now. Amid a chaotic âcontextâ, as Alonso might put it.
It is striking that Chelsea were a basket case last season and seem to have set themselves right quickly enough. Big spending and a coach like this helps.
And, given all that, Palmerâs goal, and this entire game, may sum up something else around the season.
In the same way that a star like the playmaker just seized an opportunity out of chaos, Chelsea might seize an opportunity out of a visibly chaotic season.
Even if they are not fully formed, the Premier League itself looks so volatile that they can seize the moment. Thereâs enough there, even if there are also enough questions or doubts.
Alonso was inevitably asked about Fernandez, and simply said theyâre ready for âall scenariosâ. He also said he wanted to keep Pedro Neto, who scored Chelseaâs important second and played as a wing-back.
Whatever happens over Monday and Tuesday, the manager insisted, he would have a squad that can compete in âevery Premier League gameâ.
And for the Premier League title?
After a forgiving start, next up is notionally the most difficult fixture of all: away to the champions and bitter rivals Arsenal.
Then weâll see much more of what Chelsea are really about.
There was even a bit of edge to a frantic 4-3 win over Brighton, just to add to the theatre - and none of it was from new goalkeeper Emiliano Martinez.
Cole Palmer, in front of Thomas Tuchel, illustrated why the England manager was wrong to leave him out of the World Cup by letting fly for the crucial match-winning goal. Joao Pedro, in front of Carlo Ancelotti, illustrated why the Brazil manager was wrong to leave him out of the World Cup by slotting in the third.
His only gesture, however, was to the Brighton fans who had been goading him all game.
That goal made it 3-0 before half-time and yet it was still like we had another match to play, as Fabian Hurzelerâs depleted side threatened a remarkable comeback.
It was chaotic. It was fun. It was another win, making it two from two for Alonso in the Premier League and three from three in all competitions.
But was it a performance to suggest winning the title?
Thatâs admittedly a question that is going to keep getting asked as long as Chelsea keep winning, but itâs instructive that the answer at full-time is completely different to the answer at half-time.
Here, there was almost as much of concern as there were positives, as is illustrated by the final scoreline.
If a brilliant attack looks like it can decide any game, they might need it because Chelsea currently donât look like they can control many matches.
They have only had two moderate challenges so far in a Fulham side that couldnât muster a shot on target against Sunderland and a Brighton team missing seven players, and won both narrowly. And that only after games packed with incident - but not much possession. Chelsea, remarkably, only had 25.6 per cent against the Seagulls. Against Fulham, it was 38 per cent.
âYou need to have context,â Alonso said. âAfter 30 minutes, we have 3-0. The data is not important, itâs how we play and what we can do.
âI never say we have to have 60 per cent, 50 per cent⊠we need to adapt.â
Hurzeler was defiant in response: âWe dominated the game.â
Some of that is circumstantial. Some of it by design, for the moment.
Alonso could reasonably point to how heâs missing a first-choice midfield two, which only makes the Enzo Fernandez saga more important.
The Argentine was again absent, and Moises Caicedo came off after coming on out of precaution due to recent injury issues.
Chelseaâs starting midfield of Romeo Lavia and Malo Gusto was still more substantial than Brightonâs. And yet it was the 20-year-old Malick Yalcouye who excelled. His goal sparked the part comeback.
For all the pre-match focus on the debuting Martinez, it was Bart Verbruggenâs error for Laviaâs opening goal that shaped the entire game.
Chelsea had the lead, which meant it didnât matter as much that they didnât have the ball.
The sense right now is that Chelsea donât have enough control to win the league. That might nevertheless change with recruitments, evolution, or might even fit what this Premier League season is going to be. All of these new managers and signings may well play into greater chaos.
Something that Alonso remarked upon after his first Premier League match as manager, against Fulham on Monday, feels like itâs going to be important to their whole campaign.
The Basque had talked about how âemotional controlâ can be even more important than âtactical controlâ due to the nature of the Premier League, and this game only emphasised that.
He told his players at half-time that a two-goal lead wasnât enough to kill this. âItâs not done.â
It wasnât.
Hurzeler felt Brighton had Chelsea where they wanted them at 3-2, after a deflected strike from Gross went in off Joao Pedro, only for Palmer to rise above it all. The playmaker turned inside and surged at goal, before swerving a fine low strike into the corner.
Chelsea were of course beaming after it, Alonso leaping into the air with joy.
Hurzeler had his own interpretation.
âIf you spend so much money on these kinds of players, of course for a team like Chelsea they can rely on quality,â said the German coach.
Itâs an inarguably point, but also comes amid a lot of variables right now. Amid a chaotic âcontextâ, as Alonso might put it.
It is striking that Chelsea were a basket case last season and seem to have set themselves right quickly enough. Big spending and a coach like this helps.
And, given all that, Palmerâs goal, and this entire game, may sum up something else around the season.
In the same way that a star like the playmaker just seized an opportunity out of chaos, Chelsea might seize an opportunity out of a visibly chaotic season.
Even if they are not fully formed, the Premier League itself looks so volatile that they can seize the moment. Thereâs enough there, even if there are also enough questions or doubts.
Alonso was inevitably asked about Fernandez, and simply said theyâre ready for âall scenariosâ. He also said he wanted to keep Pedro Neto, who scored Chelseaâs important second and played as a wing-back.
Whatever happens over Monday and Tuesday, the manager insisted, he would have a squad that can compete in âevery Premier League gameâ.
And for the Premier League title?
After a forgiving start, next up is notionally the most difficult fixture of all: away to the champions and bitter rivals Arsenal.
Then weâll see much more of what Chelsea are really about.
Related Coverage
- Glaring weakness in goal remains but early signs Xabi Alonsoâs Chelsea should be fun | Jonathan Wilson â The Guardian
- Cole Palmer & Morgan Rogers shine in Chelsea win but Robert Sanchez struggles â BBCChelsea Trophy Multiples: Odds on Blues to Win Treble or Double in 2026/27
- BBCChelsea Trophy Multiples: Odds on Blues to Win Treble or Double in 2026/27 â Bookies.com
- Can Xabi Alonso remake Chelsea in his image? The former Real Madrid manager searches for control in the chaos â CBS Sports